Created: Thursday, 06 November 2014
Written by Paul Grigg
Almost every business recognises the importance of a professional looking brand and this is reflected in logos, websites and sales collateral. However, the brand image ‘ball’ seems to be dropped when it comes to email signatures.
Just how do you manage multiple employee email signatures? Can you control the look and feel of the emails your staff send daily to customers and suppliers? Are they cutting and pasting your company logo into Outlook manually? Does every employee use the same font and style in their email signature or are there multiple versions in circulation? Do they even use an email signature when using a mobile device? And what would happen if your company address or telephone number changed? Would everyone remember to update this?
To complicate matters further, have you given any consideration to how your employees email signature looks when viewed on a mobile phone or tablet? Other businesses judge you (and your company) not just by the content of your emails, but also by the look of your email and the signature you use to sign off. With clients and suppliers viewing your emails on multiple mobile devices and email clients it’s possible that your email signature could contain distorted images, fonts and uneven spacing - rendering it amateurish at best.
Taking control of the email signature situation
The good news is you don’t need to employ an army of IT consultants to address the email signature conundrum. We work with market-leading companies such as Clearformat and Exclaimer to create world-class email signatures to address the issues outlined above.
Read more ...