Created: Monday, 16 April 2018
Written by Jordan Logan
If you blink, you might just miss them.
In the day and age of digital technology, it's hard to keep track of whats new and whats old. Here's a handy list of new and fast growing trends in the technology industry that you, as a consumer or a business, might benefit from.
By far one of the most exciting technologies that is steadily becoming available to consumers over time. Mostly designed and dreamt upon for the uses of gaming, modern Virtual & Augmented Reality has rapidly found more and more uses where the technology can be effectively utilised outside of the video game industry.
KFC were recently in the headlines for incorporating VR as part of their employee induction. Trainees would enter a virtual KFC kitchen, allowing them to learn health and safety, risks and methods without the associated risks of a real kitchen.
Skip Razzio, a clinical psychologist, has begun using VR to treat patients with psychological conditions such as PTSD, re-creating the emotions and feelings of war and helping them overcome them, or Autism, by helping people with the disability learn social skills and how to interact with people better.
The VR industry so far has seen nothing but an exponential curve in growth, from a $129m valued market in 2015, to a predicted $2.9b valued market in 2018. However, the main stunt to further growth is consumer availability. VR products, on a whole, are expensive. Whilst overtime these technologies will become cheaper due to increased competition, there are still only 2 main players in the market: Oculus and Vive.
Until this changes, VR will remain out of the hands of the average consumer and thus a danger to its future growth. Despite this, a future as pictured in the movie 'Ready Player One' is all too real.
Can you guess the next emerging technology of 2018? Find out next week!
Created: Monday, 09 April 2018
Written by William Gray
New research ( arXiv:1804.02318 [cs.SI] ) into Twitter messaging has been carried out by Kristina Gligoric of EPFL, Ashton Anderson or University of Toronto, and Robert West of EPFL. Specifically they researched the differences in reactions of the public to tweets since Twitter expanded it’s character limit from 140 to 280 characters.
They analysed the retweets and favourites of almost 6 million tweets from before and after the change by Twitter. They excluded multi page tweets that were more common before the change and also did some analysis of the change of forms of words such as I’m to I am , and as might be expected after the shift there are less shortened wordings.
For most businesses and influencers though the key question is should they keep their tweets in the 140 character traditional style or start expanding their text to create lengthier prose.
After analysing almost 6 million tweets before and after the change, there was a clear answer. The longer the tweet the more successful on average it was, as captured by the number of retweets and favourites. Looking more deeply it was also noted that tweets that were constrained, ie. missed a word or shortened a word to fit the constraint tended to also be more successful. Though no conclusion was defined, the constrained tweets may have been of improved quality and hence why they were more successful, however further research is needed to confirm if the quality was higher in constrained tweets.
Next time you are looking to tweet the news of your latest development, ensure that you use the 280 characters, included some good quality information and make people want to get involved in the tweet.